42 Rules for Applying Google Analytics. A practical guide by Rob Sanders

By Rob Sanders

42 principles for making use of Google Analytics is knowing a visitor's trip via your web site then employing that dimension, assortment and research of information for the most function of appropriately optimizing and enhancing web site functionality. This comprises studying the place your viewers come from and the way they have interaction along with your website or measuring key drivers and conversions comparable to which touchdown pages inspire humans to react via calling, emailing or paying for a product.

The advantage of utilizing this unfastened wisdom, no matter if you're an advertiser, writer, or web site proprietor, may also help you write higher advertisements, advance your advertising projects, and create higher-converting websites.

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Extra info for 42 Rules for Applying Google Analytics. A practical guide for understanding web traffic, visitors and analytics so you...

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Warning and Disclaimer Every effort has been made to make this book as complete and as accurate as possible. The information provided is on an “as is” basis. The author(s), publisher, and its agents assume no responsibility for errors or omissions nor assume liability or responsibility to any person or entity with respect to any loss or damages arising from the use of information contained herein. Praise For This Book! “Rob Sanders has helped me to analyze and manage successful campaigns for clients from Fortune 500 companies to non-profits.

Recently, Google removed the benchmarking report from the Google Analytics interface. 1 According to Google, the benchmarking report will include broader trends, such as geographic and traffic source differences in visitor engagement. You may not want to utilize the benchmarking numbers on a regular basis given that it does not compare your traffic against direct competitors. Rather, you may find it interesting and even inspirational to know how you stack up against other websites in your niche.

Are your products/services pages attracting any visits? What about your blog? Keywords: What keywords are people finding your site with? Are the keywords relevant and converting? Location: Where is the traffic coming from? If you are local and receiving national attention then you might review your geo-targeting, or expand your business. Create the Dashboard Dashboards help you visualize and track trends on every level of your business. They also help to align activities with key goals while keeping you on top of vital statistics and key performance indicators (KPIs).

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