By Ivana Busljeta Banks, Patrick De Pelsmacker (auth.), Martin Eisend, Tobias Langner, Shintaro Okazaki (eds.)
Advances in advertisements study are released by means of the ecu advertisements Academy (EAA). This quantity is a compilation of analysis provided on the tenth foreign convention on learn in ads (ICORIA) which used to be held in Berlin (Germany) in June 2011. within the face of an ever expanding variety of services, in addition to an more and more cluttered media surroundings, advertisements study is faced with a number of demanding situations. in contrast heritage, Advances in ads examine (Vol. three) is gaining importance in advancing, selling, disseminating, and stimulating top of the range advertisements learn. This booklet offers state of the art examine in foreign ads with twenty-nine articles via popular advertisements and communique students from the global ICORIA network.
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Extra info for Advances in Advertising Research (Vol. III): Current Insights and Future Trends
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Second, we solely compared two levels of model size. Moreover, we only used one product category to represent beauty-related products and one other category to represent products that are not beauty-related. Aiming to overcome these limitations can serve as a fruitful starting point for future research. 6 References Baker, M. J. and G. A. Churchill (1977), “The Impact of Physically Attractive Models on Advertising Evaluations,” in: Journal of Marketing Research, 14(4), 538-555. Bower, A. B. (2001), “Highly Attractive Models in Advertising and the Women Who Loathe Them: The Implications of Negative Affect for Spokesperson Effectiveness,” in: Journal of Advertising, 30(3), 51-63.
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